As Cannes celebrated its historic festival, the Melrose team from Cannes took to the red carpet at Galeries Lafayette in Cannes from May 13 to 19, 2024, to introduce visitors to the services provided by our Melrose hairdressing teams. On the menu for this collaboration: exchange and discovery, or rediscovery, for gallery customers of the top-of-the-range services of the Croisette’s men’s hairdresser.
Haircut on the Croisette
Located in the heart of the Côte d’Azur, in a setting of elegance and refinement, the Melrose team of hairdressers demonstrated their professionalism in the field of men’s hairdressing during this exclusive collaboration, in a space set in the sunny atmosphere of the Croisette on the second floor of the galleries. The space was designed to reflect the artistic elegance of Melrose salons, with a salty touch.
Carefully designed, our space reflected the refined aesthetic of Cannes. A decor blending modernity and sunshine, where visitors could relax while enjoying top-of-the-range beard treatments and men’s haircuts, provided by our team of hairdressers. This elegant environment offered a haven of well-being amid the hustle and bustle of the Cannes festival and galleries.
Exceptional services in sunny CANNES
Each service was meticulously executed, testifying to the professionalism and dedication of the Melrose teams, transforming a simple haircut into a genuine moment of simple, privileged pleasure and conviviality. The combination of Cannes elegance and the finesse of Melrose services made the event a success, attracting a new clientele from the Croisette and other parts of the world. Indeed, Cannes’ appeal remains its international reputation, attracting tourists from all over the world. This special feature of the city is not lost on our Melrose salons, which offer our foreign clientele a high quality of service from our hairdressing professionals, making it easy for them to book an appointment right through to their visit to the salon.
Collaboration on the move
Just a few weeks after the Galeries Lafayette de Cannes event collaboration with our Melrose salons, the collaborative experience was immediately renewed. After a few days’ exposure on the Croisette, Melrose joins Galeries Lafayette in Clermont-Ferrand for a new pop-up event tinged with green. This partnership aligns with the celebration of Father’s Day.
As the headquarters of Melrose salons, Clermont-Ferrand offered gallery customers the opportunity to experience Melrose services in their own premises. Although the atmosphere in Cannes contrasts with that in Clermont-Ferrand, the city has a charm and a clientele attached to our history and the work of our teams. As on the Côte d’Azur, Melrose benefited from a tailor-made space that was profitable for Father’s Day. Visitors in search of an original and thoughtful gift were able to enjoy the experience of hair and beard services.
An indelible signature
The succession of renewals of this pop-un, first in Cannes and then in Clermont-Ferrand, testifies to our wide accessibility. Our salons are multiplying across various regions, but our promise remains unique. To offer you an exclusive experience and quality of service every time you visit any of our salons. Our Melrose teams strive to uphold and bring to life our signature style, which has made us a household name in men’s hairdressing. Their mastery of hairstyling techniques, their attention to detail and their ability to understand customer expectations make them key players in the industry. Each collaboration is designed to offer a tailor-made experience, where quality and well-being are our top priorities. Our brand is committed to offering moments of sharing and conviviality, focused on you and your desires.
Notice to our next collaborators
On the strength of this and other successful collaborations with Galeries Lafayette, Melrose intends to multiply this type of collaboration in the future. Other exclusive events are already in the pipeline, including an upcoming salon opening. We’re continuing to forge links with prestigious brands and iconic locations to offer ever more unique experiences to our old and new customers.
Visit our MELROSE salon in Cannes at 2 Square Mérimée Boulevard de la Croisette
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