For the Clermont-Toulouse soccer match on 31/03/24, the Melrose team was on hand at a dedicated corner set up inside the Gabriel-Montpied stadium in Clermont-Ferrand, to help fans enjoy and discover Melrose’s excellent services. The program included beard trimming and high-quality, meticulous hairstyling.
A fair-play meeting
For the event, our team was able to take advantage of an opportune space to make good contact with Clermont-Ferrand fans, who were delighted to discover or rediscover our hairdressing and barbering services with a distinctive aesthetic line. Since its creation, Melrose has been able to impose a high-end vision in its field and make it available to a wide audience of men’s cosmetics and design enthusiasts. This collaboration gives fans the opportunity to support a local institution, from a simple Clermont-Ferrand hairdresser to one with ambitions beyond the Puy-de-Dôme. The signature of our salons lies in our desire to offer individual attention to each customer, combining attention to detail, quality products and a unique experience. Our professional team of hairdressers makes it a point of honor to offer you excellent services that reflect the elegance and refinement of your portrait.
This focus on elegance and well-being was particularly evident at the event held in conjunction with the Clermont-Toulouse match. The fan/customer meeting with Melrose teams strengthened the ties between the brand and its loyal customers, creating a convivial and enriching experience. Through hairstyling and beard trimming services, spectators were able to discover or rediscover the fine signature style of our hairdressers. This was not only an opportunity for sports fans to get their beauty fix, but also for Melrose to showcase its services to a varied audience.
A customized corner by MELROSE
Our corner, located in the stadium grounds, was set up in the artistic Melrose and Clermont soccer lines. As soon as they entered, visitors were able to talk to our team of hairdressers as if they were in a salon. Their attentiveness and professionalism demonstrated the quality of our services, as well as the special care we take to tailor each one to the customer.
As a result, passionate fans were able to enjoy an exclusive and varied experience of their match, where well-being and relaxation mingled with the adrenalin of the match. The concept of a corner dedicated to men’s hairdressing within a local soccer stadium remains innovative and illustrates Melrose’s particular intention to maintain collaborations with local institutions in Clermont-Ferrand.
Gaetan Teixeira’s exclusive interview
The event also featured an exclusive interview with Melrose founder Gaetan Teixeira, offering an insight into his inspiring career path and his ambitions for the future of the brand. This passionate professional has capitalized on his experience in the men’s hairdressing industry to build a solid brand that is a benchmark in the world of men’s hairdressing.
In this interview, Gaetan Teixeira shared the key moments of his career, explaining how his interest in aesthetics and men’s hairdressing led him to create Melrose. For him, men’s beauty isn’t just a matter of scissors, but represents a true art that requires technique, creativity and a keen sense of personalization. Through his salons, he aims to offer every Melrose visitor a unique hairdressing experience, where every detail counts.
The founder also took advantage of the interview to reveal his expansion plans. Building on his success in France, he now wants to develop Melrose internationally, with clear ambitions to open salons in other major cities. Among the destinations being considered, Dubai stands out as a key step in this project. This dynamic city, renowned for its taste for refinement and excellence, will certainly be the next destination for our Melrose hair salons.
MELROSE world cut
With this initiative at the Gabriel-Montpied stadium, Melrose confirms its ambition to become a benchmark in men’s hairdressing not only in France, but also internationally. Expansion into cities such as Dubai shows that the brand is positioning itself as a global player, ready to conquer new markets where masculine elegance and innovation are priorities.
This collaboration with Clermont Foot and Melrose offers each the opportunity to expand and reach a new audience. By associating itself with a sporting event of this scale, Melrose is demonstrating that the future of men’s beauty can be found at the intersection of a sporting environment, combining well-being and cosmetic care.