It’s a new collaboration, and one that’s already set for renewal. Throughout August, loyal customers of the Melrose salon in Cannes were treated to the deserty, moisturizing notes of APRICUS fragrances. This kind of exclusive collaboration is not new to our Cannes clientele: a few weeks ago, they had already discovered a range of fashion accessories, also straight from the United Arab Emirates.
An unexpected but welcome collaboration under the Mediterranean sun in the shade of the Croisette palm trees. MELROSE x APRICUS fragrance is a subtle blend of two worlds that are distinguished and united by a taste for the finesse of design art and excellence.
MELROSE CANNES, the ideal sunshine setting
A nascent perfume house from the United Arab Emirates, APRICUS has given itself a choice space in the men’s barber salon in Cannes. Reflecting its arid and subtle universe, this salon is perfectly aligned as an extension of their universe, with a unique exhibition just a few steps from the Croisette.
An environment of quality, sunshine and elegance – that’s what makes our Cannes salon so special. Designed to offer an exceptional space, the salon’s unique architecture sets it apart and marks every visit. Our promise is to offer you unique treatments and services for beard and hair, all with the subtle combination of discovery and a privileged experience through the meeting of brands with shared values, the signature of MELROSE salons.
APRICUS fragrance
During their August visit to our barber shop in Cannes, our customers were able to try out the exclusive Mirage and Oasis fragrances by APRICUS. Let us tell you about these unique scents, designed to take you on a journey to the heart of the desert…
A success and a sequel to follow
This exclusive MELROSE x APRICUS fragrance pop-up has been a hit with the public and has found its way into bathrooms. This new collaboration, once again validated by our clientele and the fragrances adopted for some of them, we can already tell you about a new APRICUS collaboration within a new MELROSE space and a symbol of our future ambitions…
Would you be next?
We were delighted to welcome the world of APRICUS to our hair salon in Cannes, as were our customers, who are always so attentive and looking forward to a future collaboration that enriches their visit and the MELROSE experience.
Are you a brand looking for a showcase for your products or services? Get in touch with us at contact@melrosebarbers.com and let’s work together to design your next space in our MELROSE lounges.
By mutual agreement, we can take charge of creating your scenography and event communication strategy with our communications department.