When MELROSE meets SOCKIE for an exclusive collaboration, the result can only be synonymous with excellence and style. From June 27 to July 6, 2024, the loyal Cannes clientele of the Melrose salon in Cannes were able to make the unique discovery of the stylish and designer sock brand SOCKIE. Straight from the United Arab Emirates, the brand used our Cannes showroom as the epicenter of its exclusive launch in France. The aim of this collaboration is to promote SOCKIE’s range of pop, colorful designer socks, while giving our Cannes clientele the benefit of discovering international products rallying the fine values of elegance and modernity of the men’s salon on the Croisette.
A jewel of modernity and presence on the Croisette
Our Melrose salons are committed to going beyond the simple description of a hair salon, especially when it comes to the mythical spaces of the Côte d’Azur. Our Cannes men’s salon is a jewel of sophistication and finesse in the world of space design, with a unique atmosphere to match our exceptional services. Located just a stone’s throw from the famous Croisette, our Melrose salon offers ultra-simple access to its location for all local and international visitors.
A prime location and a unique experience: at each of our salons, our teams are dedicated to offering you quality services that meet your most exacting requirements. This is our signature promise at Melrose salons: meticulous, made-to-measure care with unique support for the proper maintenance of your haircut and/or beard.
Exceptional pop-up with SOCKIE
SOCKIE has set up shop with the same attention to detail as our men’s hairdressing salon on the Croisette. An exceptional showcase finely dressed for the occasion; our Melrose space has been given a new look, with the development and implementation of a scenography that brings out the acidic style of the SOCKIE accessories range.
Founded in the United Arab Emirates, this fashion brand has found an impactful exhibition space with a direct opening onto a multi-faceted Melrose clientele, distinguished by a common value: the culture of style.
The aim of this collaboration? To offer the opportunity to discover and experience new brands, without compromising the skincare experience our customers have come to expect. During the event, customers were able to get up close and personal with this stylish brand, whose colorful, pop socks were showcased within easy reach of our men’s haircut and beard care customers, just a stone’s throw from the Croisette.
A space at the dawn of a concept
What probably sets Melrose apart from the rest of the men’s hair care scene are our environments with a balanced and rare artistic line. Between raw materials and sleek design, our men’s barber salon in Cannes provides our customers with a relaxing stimulus that complements the meticulous services provided by our team of hairdressers. A space carefully designed with an eye for detail to offer you a privileged moment of well-being.
The benefits of this meticulously designed environment enabled SOCKIE to showcase its range of socks in an elegant and striking way, confirming our continued reflection on the improvement of proposing pop-up type spaces within Melrose salons best able to offer the opportunity of a rich and interested exposure to their clientele.
Conclusive success
This MELROSE with SOCKIE collaboration was a great success with our Cannes-based clientele, fond of uniquely styled objects and accessories. This validation by our clientele makes the continuation of this kind of collaboration a matter of course, and reinforces our belief that our customers remain loyal to our field, but also remain attentive to the development of our universe.
SOCKIE has had an interesting impact on the economy and the dynamism of our image, with many consumers eager to add a touch of fashion made in the United Arab Emirates to their boots, and the special memory of this meeting at our MELROSE trade show.
And if you choose MELROSE…
This partnership with SOCKIE highlights an essential aspect of our salon: our ability and ambition to welcome and diversify our name and what it stands for, by offering brands the opportunity to promote themselves through our spaces. In this way, we give a whole new meaning to the terms that we are more than just a hair salon in Cannes, Aix-en-Provence, Clermont-Ferrand or Dubai (project underway).
Our privileged position on the Croisette gives us prime visibility for all brands wishing to associate with us, and carrying with them values of prestige and refinement.
Are you a brand looking for a showcase for your products or services? Contact us at contact@melrosebarbers.com and let’s work together to design your next space in our MELROSE salons.
By mutual agreement, we can take charge of creating your scenography and event communication strategy with our communications department.